Creativity informs our answers to the 17 questions our toddler greets us with in the morning, it’s in the resourcefulness of problem-solving a problem at work, how Ally plans and mood boards a shoot, how we structure check-in with team members, how we plan our social media and email content, how Casey strategizes when planning our future supply chain, in the copywriting of our emails, in planning a new product or its roll-out… It’s in choosing where to go on our next trip, planning it, and in the daily experience of traveling — rolling with the punches, leaving room for spontaneity, leaving ourselves open to discovering something new. We think there’s Creativity in listening, just as there is in observing.